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WHY STRONG BRANDS
ARE STRONG:

By Kevin Lane Keller

Strong brands are not an accident. They are always the result of thoughtful and imaginative planning. Anyone building or managing a brand must carefully develop and implement a number of well honed creative brand strategies. The world's strongest top ten brands all share and excel at...

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OPENING OUR EYES TO VISUAL BRANDING:

By Tom Dorresteijn

We live in an age of information overkill. The symptoms: intensely trained consumers, a battle for attention in the commercial space, and a battle to conquer the hearts & minds of the consumer. This problem is not new. But answers are few. It is one of the reasons that visual branding is...

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